4 Major Changes You'll See at Domino's In 2024

White Line

Whether it's rolling out new menu items or upgrading its loyalty program, Domino's continues to prove why it's America's biggest fast-food chain. And big changes are brewing once again.

During an annual investor day conference on Dec. 8, the company discussed several plans for the future, such as its "Hungry for More" strategy, centered around marketing and menu innovation, operational excellence, and a focus on value and franchisees.

While some of Domino's upcoming changes are employee-specific, others are being implemented to improve the customer experience. A common theme for these changes? Technological advancement.

Upgrades are coming to Domino's as soon as 2024, some of which will still be in the beta test phase. Wondering what you might see the next time you order from the chain? Here are four major changes coming to Domino's next year.

1. Upgraded Website & App

The digital ordering experience is about to look a little different at Domino's. That's because the pizza chain is overhauling its website and mobile app to optimize ordering for both delivery and carryout customers.

2. Personalization

Another change customers can expect to see is increased personalization during the ordering process. One way it's implementing this is through the use of a personal pizza-ordering assistant.

3. Back of House Innovations

Beyond this operating system, Domino's will also beta test a new labor tool in 2024. Used with the company's forecasting tool, this technology is aimed at providing better schedules and flexibility for Domino's employees.

4. New Ovens

Aside from in-store technology, Domino's is also looking to advance kitchen operations with new ovens. Designed to make pizzas faster and be less costly than previous models, the ovens will be installed in new and corporate stores first.


White Line